ENJOY IN LIFE

London sends a very clear message for 2010: back to the 1980s! In the London Fashion Week which lasted until the middle of last week, the message was visible from the return of “power suit” in most of the designer’s collection.

The message conveyed extreme Canadian designer, Todd Lynn. Lynn need to add a shield to shoulder to emphasize the return of shoulder pads.

In the 1980s, the women’s movement at the international level succeed in achieving equality for women-United Nations held the Third World Women Conference in Nairobi, Kenya, in 1985 – and give women career opportunities outside the home.

Thus, power suit became public view since the emancipation of women must be interpreted the same as men. Broad-shouldered jacket with a thick cushion gives the impression of a slim waist. Counterpart, a skirt with loafers.

The return of shoulder pads have seen since last year, but this time the message was very clear.

From Paul Smith, Vivienne Westwood, Burberry Prorsum, Pringle of Scotland, Julien MacDonald, Matthew Williamson, Bora Aksu, until the latest generation of British designers such as Christopher Kane, Marios Schwab, Emilio de la Morena, until Hannah Marshall made fashion that emphasizes the shoulders , but with a new interpretation according to the current atmosphere of the time.

Some stay a suit jacket with narrow-legged trousers or short skirts, some others are present through a mini dress. MacDonald integrating color blocks, with draperi Burberry, and Paul Smith wore bright colors inspired from the Congo to symbolize the optimism to face the world economy is still sluggish.

Which also will be a new direction next year is the motive polet boxes, such as Christopher Kane has to offer. Kane presents polet motifs in black and white or soft blue chiffon on top. This motif debuted in the 1950s and 1970s with a silhouette reminiscent of the era of the 1950s. Kane, a young British designer on the rise, using concave in the waist or back, also a new direction for 2010.

London Fashion Week this time celebrating 25 years of his birth by including Burberry and Matthew Williamson collections held them back there. Previously, Burberry designs held in Milan and Williamson in New York.

London was always known as the city that gave birth to many talented designers, but they found success outside the UK. Different from that supported Milan and Paris textile industry supported by large investors, the young British designer must find their own funds to develop.

Last few years, the British Fashion Council to make funding scheme for young designers to finance a stage performance or a special exhibition in London Fashion Week. Hannah Marshall and Emilio de la Morena is an architect, last year had joined hibat exhibition of young designers and this year they held a draft in the main event fashion week. Largest fashion retailer, Topshop, joined sponsoring performances of the young British designers.

Unfortunately, London has not managed to align with New York, Milan, and Paris in attracting buyers and journalists. The situation may be changing as designers of the younger generation, more willing to hear input from the buyer. London is tolerant of different cultures that gave birth to the designer with high creativity and often against the mainstream. However, at the end of creativity must be sold so that the label can survive and grow.

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