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That’s seven reasons why a businessman should start trying to market their business online.
Starting QB Chad Pennington went 8 of 11 for 105 yards and a touchdown pass as the Miami Dolphins first team offense played well in a 27-17 victory over the Carolina Panthers. The Dolphins improved to 2-0 in the NFL preseason while the Panthers dropped to 0-2. While it is only preseason action, a victory is still a victory and no team likes to go down to defeat in back to back weeks. Carolina will have to pick up the pace if they wish to avoid a substandard NFL season that could result in their quarterback contemplating retirement.
Dolphins coach Tony Sparano said that there weren’t any big secrets with his teams unique offensive set:
“There are really no secrets there, but it’s good homework for us — a chance to see what people have been studying during their offseason, and how they want to defend this.
Pennington was also pleased with the outcome:
“The wildcat went well. Anything we can do to get an edge, I’m all for it.”
Ronnie Brown caught Penningtons TD pass and gave his positive assessment:
“We made some strides. We’re going in the right direction.”
Carolina coach John Fox sounded nonplussed, a surprising tone with a 0-2 team:
“Our first unit looked a little sharper. We’re not there yet, but I thought it was an improvement.”
Defensive end Julius Peppers was also notably absent of any concrete criticism:
“We’ve got to work on everything. That’s what the preseason is for.”
Panthers starting QB Jake Delhomme was also upbeat after the game:
“We did better things tonight. It’s a process, but we’re doing all right.”
The Panthers will begin the NFL regular season on Sunday, September 13th at home against the Philadelphia Eagles. The Dolphins will face the Atlanta Falcons at the Georgia Dome to get their regular season slate underway.
On a historic night for the UFC and the sport of mixed martial arts, Brock Lesnar avenged his early loss to Frank Mir with a TKO victory and in the process unified the promotions heavyweight championship at UFC 100. Mir/Lesnar was the main event of a stacked card and the culmination of an insane week in Las Vegas.
The anticipation surrounding UFC 100 was unprecedented among the fight sport media and, more significantly, among mainstream sports media. MMA has long has been an object of scorn, disdain and ignorance among traditional sports media, and in this context the fact that every major outlet including ESPN, SI.com and Fox Sports featured UFC 100 as their top story of the day is downright amazing. The broader implications of UFC 100 remain to be seen, but it could very likely become a turning point for the sport where MMA transcended cult or niche status to burst into the mainstream consciousness.
While the big metric of the events success will be its PPV buy rate”which will almost certainly shatter existing UFC records”the attendance numbers and other tangible measures that are already known underscore the significance of the event. Fridays weigh in was a standing room only affair with over 2,000 fans turned away. A Fan Expo held in conjunction with UFC 100 counted over 30,000 visitors on Friday and an equal or greater number on Saturday. Even veteran fight media experienced in covering big boxing and MMA events worldwide have reported that the energy and general vibe around this event is like nothing theyve seen.
The main event established Lesnar as not only the UFC heavyweight champion, but the most hated ‘bad guy’ in the sport. He implemented a perfect gameplan against the BJJ mastery of Mir, leveraging his strength and power to pummel his foe while not placing himself at risk of submission.
Mir, on the other hand, made a tactical mistake by letting Lesnar put him on his back and pound away. He clearly underestimated Lesnar’s ability to defend his submissions and by the end of the first round had already suffered a nasty beating. Lesnar quickly took Mir down again at the start of the second round, ending the fight with a punishing ground and pound assault that prompted referee Herb Dean to call a stop to the contest at 1:48 of the second round.
Lesnar diminished his dominating performance with his postfight antics”he taunted Mir after the stoppage, prompting the crowd to boo him mercilessly. He responded to this with a double handed middle finger salute before a short and arrogant postfight interview that would have been much more at home in the WWE than in this setting. Mir was the consummate professional in defeat, giving credit to his opponent and generally displaying all of the class that Lesnar lacked.
It may be a bit of a stretch to call Satoshi Ishii the Michael Phelps of Japan, but not by much. His victory in the heavyweight judo competition at the 2008 Olympics in Beijing was easily the defining moment of the games for his countrymen and was considered by most media outlets the #1 highlight of the year in all of sports. Though Japan does well at the Olympics for a country of its size and has won gold medals in a number of sports, its important to keep in mind that until the late’70s judo was the country’s most popular sport.
Ishii himself is also a marketing dream. Hes especially big by Japanese standards with 240 pounds packed on his bulky 511 frame. Not surprisingly, hes tough as nails and a terror on the mat but away from the gym he comes off like an awkwardly cheerful overgrown boy. He definitely seems younger than his 22 years, but gives off the vibe of a nice neighbor boy who youd gladly pay to mow your lawn. Unlike his telegenic American gold medalist counterpart Phelps, who acts as if he spent as much time working on media relations as his backstroke heading up to the Olympic games, Ishii’s demeanor is of an athlete who literally spent the bulk of his life in a gym only to emerge and find himself a national hero and superstar. He alternately seems to be having the time of his life at the vortex of a media frenzy as he is somewhat overwhelmed by the attention.
With the ability to offer him the most money and exposure, it seemed almost a fait accompli that Ishii would sign with DREAM and K-1 parent group FEG. Obviously its a good idea to keep your options open in negotiations, so he also reportedly talked to Sengoku parent World Victory Road and Antonio Inokis Inoki Genome Federation pro wrestling group.
Ishii then shocked the Japanese fight sport world by categorically rejecting FEGs offer, saying that it was his lifelong dream to fight in the UFC. While this rationale might sound plausible to a US based fan, its akin to a top college baseball player from a SEC school turning down a big offer from the Atlanta Braves saying that its his lifelong dream to play for the Yomiuri Giants in Japan Central League. It frequently comes a shock to US MMA fans when immersed in Japans culture for the first time just how low the UFC ranks in the countrys fight sport pantheon. In MMA, their profile is lower than DREAM and Sengoku, but even smaller groups like Shooto and DEEP. Overall, the interest in and prestige of the UFC is well below not only boxing but even Japanese pro wrestling (puroresu). The UFC is making some progress, and big fights like GSP/Penn and Lesnar/Couture now get higher profile coverage (Lesnar/Couture owed most of its interest in the Japanese press to Brocks run as IWGP pro wrestling champ) but by no means is the #1 US MMA promotion considered on par with any of the major Japanese fighting groups.
Ishii then travelled to Las Vegas for UFC 92, with the Japanese media in tow covering his every move. Upon his return to Japan, he appeared at the Sengoku card in January addressing the audience from the ring and wearing his ubiquitous UFC shirt; his message was that he was going to fight in America for awhile but would eventually return to Japan.
At age 22, Ishiis got plenty of time to develop as a fighter. His biggest downside risk from signing with Zuffa is financial since hed be lucky to get a fraction of what FEG is willing to pay him. The competitive logic of learning his craft slowly notwithstanding, theres a huge risk in automatically assuming that he can fight for the UFC for a few years and then cash a big check when he returns to Japan as the potential of injury and changing market conditions could seriously impact his market value. On the other hand, it could be a risk hes willing to take given that hes got his celebrity both with the mainstream public and in the judo community to fall back on.
Theres another very realistic scenario that it was all a negotiating ploy by Ishii. The UFC was likely willing to play along, figuring that their investment of a few plane tickets and hotel suites would be worth the resulting PR surge in Japan. Ishii and the UFC develop a cordial relationship which could be to the benefit of both parties down the road.
With the recent revelation that Ishii has broken off UFC negotiations to entertain offers from other parties thats starting to look like the plausible explanation for the once hot and heavy courtship between Ishii and Zuffa. Ultimately, the Ishii/UFC affair could simply prove to be a fling that accrued small benefits to each party, but both realized that there was no long term future for the pairing.
As a postscript to the Ishiis relationship with the UFC, it apparently opened the doors for his move to the US where hell be training with the American Top Team in Florida. That alone is a positive for his future development as a fighter, as hell be training with a whos who of professional fighting.
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